Company

Zapier


Year

2024


Creative partners

Strange Family

Even/Odd


Zapier Internal team

Maeve McGeorge

Sadie Hochfield

Joe Montefusco

Ashley Hadeed

Why we did it

We kicked off our first ever brand experiential campaign to promote our AI product suite and highlight Zapier’s ownership of AI-powered automation. 

We ran this campaign as a test to prove a hypothesis: that experiential marketing transcends traditional advertising methods by creating immersive, interactive, and memorable experiences for customers. 


See the landing page here. 

2 audio tracks over this one, a fun surprise